Growth Division aims to help startups that are struggling with growth through the use of digital marketing strategies. They offer a variety of services, including target audience analysis to find the right marketing channels, building an integrated Martech stack, and enlisting the help of specialist experts to manage growth. Their focus is on helping startups, scale-ups, and high-growth businesses achieve their best possible growth targets, with the help of coherent and well-thought-out marketing strategies.
What they were struggling with
Like many B2B businesses, Growth Division was struggling with lead generation. It is essential for any business to generate leads and reach out to potential clients, but the process can be time-consuming and costly.
Furthermore, lead generation is becoming less of a numbers game, but about creating meaningful and personalized connections with clients to understand their business. Many businesses need help with identifying the right audience, creating targeted messaging that resonates with potential customers, and deploying the right channels for outreach.
Lead generation can be especially taxing when it comes to personalizing your outreach. It can be tiring and tedious to not only reach out to hundreds of prospects a day but also to look through these profiles to ensure your outreach is personalized. The lead generation team associates at Growth Division felt this daily.
Additionally, the head of Growth Division felt that many clients and prospects were increasingly demanding personalization in their marketing approaches. This was especially the case for clients in recruiting businesses, who felt that attracting the best working talent requires a personalized approach.
Personalized outreach requires a deep understanding of the customer’s needs, which can be difficult to achieve at scale. Growth Division was facing the challenge of keeping up with hundreds of different prospects and the fast-paced changes in their different industries, making it challenging to maintain an effective lead generation and outreach strategy.
Why they reached out to Shaachi
Growth Division was looking to overcome these challenges and achieve success in lead generation and personalized outreach, through the use of the right technology to aid their sales process. This is where Shaachi came into the picture.
Shaachi’s AI technology utilizes public information from companies to generate targeted and personalized messages that facilitate better communication in sales outreach. Our tool scans social media profiles to generate bespoke, engaging messages tailored to your target audience.
With the specific information about the prospect or company provided by Shaachi, Growth Division’s lead generation team was able to compose tailored messages for emails or meetings. By using this information as talking points, their salespeople could engage in professional conversations that resonate with the prospect, creating a positive impression.
More meetings, great conversations, and greater conversions
Not only were we able to help save time and effort with the personalization process, but we were also able to help Growth Division access a much higher response rate. Growth Division was also able to use Shaachi’s technology to help their clients with their own prospecting needs.
“I sent Shaachi AI’s meeting notes over to my client’s members for use during Sales Calls and we all agree that it makes lead generation more conversational and relationship focussed. This is a very interesting and potentially valuable tool.”
Shaachi helped Growth Division with messaging for 1000 companies per month for a few clients. They found they could get four times the meetings for each client using Shaachi and were now able to book 130 to 170 meetings. During these meetings, they were able to use Shaachi’s meeting notes to get clients more conversions. In terms of revenue, Growth Division reported a $4000 per month increase in sales per client.
If your business is finding personalized lead generation a challenge, Shaachi’s AI technology may be the right solution for your business! Reach out to us and sign up for a free trial today!