Have you noticed your returns on automated sales messages decline lately? There has been a noticeable surge in online sales interactions in recent times, whether through email newsletters or automated messages. Recently, more businesses are realizing the importance of online prospecting in recent years. This is especially true with the global pandemic, where digital communication channels were one of the many ways that people could reach out. 

With this surge, it is evident that the sales market is becoming saturated with an influx of cold messaging and emailing. As a prospect, this influx of unengaging and generic messages can be overwhelming and the easiest way to go about them is to simply ignore them. 

Making personalized connections

There is a pressing need to stand out among the crowd of messages and the key is to reach out and make human connections with prospects; there are two key ways to do so.

1. Do smart research

More than three-quarters (82%) of top performers say they “always” perform research before reaching out to prospects (compared to just 49% for other sellers). By doing proper research on the company and the person you’re prospecting, sellers are able to frame and personalize their products and services to solve the issues that the business is currently facing.

2. Listening and asking good questions 

According to research, top-performing salespeople are also the best active listeners. By listening to and taking the time to understand the prospect’s point of view, these salespeople are able to ask relevant and targeted questions throughout the sales conversation. Being able to understand the customer’s business concerns and pain points allows the salesperson to offer solutions that will be best suited for their business needs.

Forming these connections on online platforms

With the massive shift towards selling on online platforms, adjustments to the sales process also need to be made. Sellers have adjusted to this new reality of limited travel, canceled conferences, and rare face-to-face meetings. In response, they’ve honed their outreach skills, with data showing that sellers are far more likely to do warm calling (88% of sellers) than cold calling (just 46% of sellers). 

Meanwhile, buyers are loving this new world. More than half of buyers (55%) say that working remotely has made buying easier.

With both buyers and sellers agreeing on the use of online platforms for the sales process, the main issue that salespeople need to tackle is how to make that human connection needed through online means. This is where Shaachi can come into play here.

How Shaachi approaches Sales

Shaachi’s exclusive AI technology uses public company information to create relevant messages that break down barriers in your sales outreach. As mentioned before, prior research is crucial to making that connection, but salespeople may not always have the time to do thorough research for every prospect they come across. With Shaachi, you can save time and money on this research and focus on closing sales.

When you email new prospects or prepare for your meeting, Shaachi can help provide you with specific information about the company or prospect. Salespeople can use this information given by Shaachi to form talking points that are relevant to the prospect, which can smoothly translate into a professional conversation. 

A personalized message will bode well with prospects, who will appreciate this breath of fresh air, as opposed to other competitors’ generic and overly superficial pitches. By referencing this information and asking follow-up questions that are relevant, salespeople can establish a level of trust with the prospect and this opens the door to a professional conversation.

By increasing conversion rates, Shaachi also helps with cost savings. By generating personalized messages that increase engagement with prospects, businesses get faster top-of-funnel conversions. With the help of Shaachi, businesses can increase prospect meetings without increasing marketing spending.

Personalization doesn’t have to be hard

Clearly, personalized sales messages are the way to go, in order to cut through the cluttered inboxes of your prospects and establish that genuine rapport that will form the basis of a good professional relationship. 

However, personalization requires proper and in-depth research by salespeople, which can be time-consuming and troublesome. Shaachi solves this problem by simplifying the most challenging part of the sales process with our exclusive AI technology. With all the research done for you, you can focus your energy and attention on the rest of the sales process.

Sound like the right solution for your business? Sign up for a free trial with Shaachi today!