Sales outreach is one of the most critical parts of any sales process. As a business, your goal is to get people to buy your product or service. To do so, you’ll need to build an engaged pipeline across the entire sales funnel.
Three things remain true about your potential customers no matter how your business defines its funnel. Prospects fall into three basic categories:
- Prospects who are not ready to buy
- Prospects who could be close to buying
- Prospects who are ready to buy
Respectively, these can be translated to top of funnel, middle of funnel, and bottom of funnel.
Getting the most out of your funnel will require engaging the top of the funnel, staying top of mind for those in the middle of the funnel, and positioning yourself as the best product at the bottom of the funnel.
It starts by breaking through the noise, making a positive first impression, and providing a valuable experience throughout your buyer’s journey.
This becomes incredibly difficult because it takes at least 8 touchpoints on average to get the attention of and schedule a meeting with a prospective buyer.
On top of that, buyers today are overwhelmed with the sheer number of LinkedIn messages, phone calls, and cold emails they receive daily. Most of these communications end up being ignored or sent to spam.
Adopting a personalized sales outreach approach can empower your sales and marketing teams to reach out to the right people at the right time with the best messaging at scale. You can create a lasting first impression and an engaged pipeline of potential customers across the entire funnel.
What Is Personalized Sales Outreach?
Personalized sales outreach is when you personalize your outreach to a prospective buyer based on their past behaviors, traits, and preferences.
The goal is to make a human connection with the prospective buyer quickly, so they are more likely to engage with your content and ultimately buy your product or service.
Most sales reps will copy/paste bulk emails with basic personalization fields changed and ask for the sale on the first touchpoint without building any rapport. These are the types of communications that end up in the spam folder.
True personalization requires extensive research on the prospect, company, and pain points/challenges.
Done correctly, a well-crafted personalized message can be the difference between getting a sale and being ignored.
Shaachi is the leader in Personalized Sales Outreach. Book a consultation with us today to see how we can help get you 8x more meetings.
How to Personalize Your Sales Outreach?
The most important thing to a genuinely personalized outreach is research. You must constantly research your customer base to find the best ways to reach them.
To do this, you need to start with the basics. You need a deep understanding of your customer and their buyer’s journey.
You should be using any online information on the company or prospect, recent news or announcements from the company, LinkedIn updates, and other common customer touchpoints to craft your messaging. These are all critical tools to get in front of the right people.
The key is to not just rely on these tools. You need to put in the work to get the right messaging at the right time. If you wouldn’t read and engage with your messaging, don’t expect your prospect to.
Personalization takes a significant time commitment from each sales rep to perform the research and craft each individual message. Many reps do not have the time or resources to quickly complete the necessary tasks to personalize outreach for each individual buyer.
Consider automating your personalized outreach by empowering each sales rep with the right tools to quickly research and craft personalized messages to prospects.
How to Automate Your Personalized Sales Outreach?
Without the proper tools, personalization at scale is nearly impossible to scale effectively.
Shaachi is purpose-built with that in mind. Our CEO and Founder, Dilip, has extensive experience building pipelines and increasing customer acquisition through personalized sales outreach. Previous to starting Shaachi, Dilip scaled Smartbell’s North American expansion through deep research and carefully crafted awareness campaigns.
Book a demo with us today to see how we have helped businesses like yours get 8x more meetings and increase pipeline conversion through personalized and relevant outreach at scale.
